Go for pure Rubia Cordifolia Rt. Powder free from artificial color or preservatives. It should be free from moisture. Also, check for its expiration date on the packaging.
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Description
Rubia Cordifolia is a species of flowering plant that belongs to coffee family, Rubiaceae. It is usually cultivated for a red pigment which is derived from the roots of the plant. Rubia Cordifolia Rt. Powder is a powder made from the roots of the Indian plant Rubia cordifolia. The roots have brownish-red bark which is ground to rusty brown powder.